---
title: Blog | 12South Marketing | Nashville, TN
description: Contemporary Strategies for Content Marketing
---

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# Contemporary Strategies for Content Marketing

[![...](https://blog.12sm.co/hubfs/Blog%20-%205%20Top%20SaaS%20Marketing.jpeg)](https://blog.12sm.co/top-saas-marketing-strategies)

## [5 Top SaaS Marketing Strategies for 2021](https://blog.12sm.co/top-saas-marketing-strategies)

One of the most beautiful things about SaaS businesses is their ability to scale, therefore the lifeblood of any SaaS -...

[Read More](https://blog.12sm.co/top-saas-marketing-strategies)

##### [marketing](https://blog.12sm.co/topic/marketing) | [Business Advice](https://blog.12sm.co/topic/business-advice) | [Ads](https://blog.12sm.co/topic/ads)

## [How to Calculate ROAS & Plan for Profitable Advertising](https://blog.12sm.co/how-to-calculate-roas-profitable-ads)

[![...](https://blog.12sm.co/hubfs/How%20to%20Calculate%20ROAS%20and%20Plan%20for%20Profitable%20Advertising1.jpeg)](https://blog.12sm.co/how-to-calculate-roas-profitable-ads)

Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group....

###### [Read More](https://blog.12sm.co/how-to-calculate-roas-profitable-ads)

##### [SEO](https://blog.12sm.co/topic/seo) | [Local Business](https://blog.12sm.co/topic/local-business)

## [Local SEO Packages: What's Included?](https://blog.12sm.co/services-in-local-seo-packages)

[![...](https://blog.12sm.co/hubfs/local-seo-packages-blig.png)](https://blog.12sm.co/services-in-local-seo-packages)

Chances are pretty good that if you’re reading this right now, you’re probably the owner (or person in charge of marketing) of a local business. The last few years have been a rough ride for many...

###### [Read More](https://blog.12sm.co/services-in-local-seo-packages)

##### [marketing](https://blog.12sm.co/topic/marketing) | [Instagram](https://blog.12sm.co/topic/instagram) | [social media](https://blog.12sm.co/topic/social-media)

## [The Best \[FREE\] Influencer Search Tools & Strategies](https://blog.12sm.co/best-free-influencer-search-tools-strategies)

[![...](https://blog.12sm.co/hubfs/best-free-influencer-search-tools_1280x720.jpg)](https://blog.12sm.co/best-free-influencer-search-tools-strategies)

As of 2018, [75%](https://www.chiefmarketer.com/majority-marketers-use-influencers-survey/#:~:text=A%20full%2075%20percent%20of,new%20survey%20from%20the%20ANA.) of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%!

###### [Read More](https://blog.12sm.co/best-free-influencer-search-tools-strategies)

##### [marketing](https://blog.12sm.co/topic/marketing) | [advertising](https://blog.12sm.co/topic/advertising)

## [5 Questions to Ask Yourself Before Running Ads](https://blog.12sm.co/5-questions-to-ask-yourself-before-running-ads)

[![...](https://blog.12sm.co/hubfs/5%20Questions%20to%20ask.png)](https://blog.12sm.co/5-questions-to-ask-yourself-before-running-ads)

Open your phone right now and start scrolling through a social media platform of your choice. I bet within the first 30 seconds, you’re put in front of an ad? Why?

###### [Read More](https://blog.12sm.co/5-questions-to-ask-yourself-before-running-ads)

##### [how to](https://blog.12sm.co/topic/how-to) | [SEO](https://blog.12sm.co/topic/seo) | [Business Advice](https://blog.12sm.co/topic/business-advice)

## [How to: Add a Business to Google Maps](https://blog.12sm.co/how-to-add-a-business-to-google-maps)

[![...](https://blog.12sm.co/hubfs/How%20To_%20Add%20a%20Business%20to%20Google%20Maps.jpg)](https://blog.12sm.co/how-to-add-a-business-to-google-maps)

Your customers are using Google as their search engine of choice in order to find solutions to various problems; I know what you’re thinking--this isn’t news to you.

###### [Read More](https://blog.12sm.co/how-to-add-a-business-to-google-maps)

[More Posts](https://blog.12sm.co/page/2)

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