--- title: Blog | 12South Marketing | Nashville, TN | Business Advice description: Business Advice | Contemporary Strategies for Content Marketing --- [![12South Marketing](https://blog.12sm.co/hubfs/12South%20Marketing/brand_items/images/square_logo.png)](http://12sm.co/) [![12South Marketing](https://blog.12sm.co/hubfs/12sm-logo-full.jpg)](http://12sm.co/) Toggle navigation - [Marketing](http://12sm.co/) - [Web Development](http://12sm.co/web-development/) - [Identity](http://12sm.co/identity/) - [Work](http://12sm.co/case-studies/) - [About](http://12sm.co/digital-marketing-nashville/) - [Blog](https://blog.12sm.co/) - [Contact](http://12sm.co/contact/) # Contemporary Strategies for Content Marketing ## TOPIC: /topic/business-advice ##### [marketing](https://blog.12sm.co/topic/marketing) | [Business Advice](https://blog.12sm.co/topic/business-advice) | [Ads](https://blog.12sm.co/topic/ads) ## [How to Calculate ROAS & Plan for Profitable Advertising](https://blog.12sm.co/how-to-calculate-roas-profitable-ads) [![...](https://blog.12sm.co/hubfs/How%20to%20Calculate%20ROAS%20and%20Plan%20for%20Profitable%20Advertising1.jpeg)](https://blog.12sm.co/how-to-calculate-roas-profitable-ads) Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group.... ###### [Read More](https://blog.12sm.co/how-to-calculate-roas-profitable-ads) ##### [how to](https://blog.12sm.co/topic/how-to) | [SEO](https://blog.12sm.co/topic/seo) | [Business Advice](https://blog.12sm.co/topic/business-advice) ## [How to: Add a Business to Google Maps](https://blog.12sm.co/how-to-add-a-business-to-google-maps) [![...](https://blog.12sm.co/hubfs/How%20To_%20Add%20a%20Business%20to%20Google%20Maps.jpg)](https://blog.12sm.co/how-to-add-a-business-to-google-maps) Your customers are using Google as their search engine of choice in order to find solutions to various problems; I know what you’re thinking--this isn’t news to you. ###### [Read More](https://blog.12sm.co/how-to-add-a-business-to-google-maps) ##### [content](https://blog.12sm.co/topic/content) | [content strategy](https://blog.12sm.co/topic/content-strategy) | [inbound marketing](https://blog.12sm.co/topic/inbound-marketing) ## [What Do Content Marketing Agencies Do? (And Why?)](https://blog.12sm.co/what-do-content-marketing-agencies-do-and-why) [![...](https://blog.12sm.co/hubfs/what-does-content-marketing-agency-do-blog.jpg)](https://blog.12sm.co/what-do-content-marketing-agencies-do-and-why) Some boring dictionary writer somewhere defined content marketing as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts)... ###### [Read More](https://blog.12sm.co/what-do-content-marketing-agencies-do-and-why) ##### [content](https://blog.12sm.co/topic/content) | [marketing](https://blog.12sm.co/topic/marketing) | [content strategy](https://blog.12sm.co/topic/content-strategy) ## [There Are Only 3 Ways To Grow Your Business](https://blog.12sm.co/blog-the-only-3-ways-to-grow-your-business) [![...](https://blog.12sm.co/hubfs/3-ways-to-grow-business-1.jpg)](https://blog.12sm.co/blog-the-only-3-ways-to-grow-your-business) Let’s face it - the whole point of business is to GROW. Maybe that seems overly simplistic to you, but when you take a good look at the goals you have put down on paper for your own business venture,... ###### [Read More](https://blog.12sm.co/blog-the-only-3-ways-to-grow-your-business) ##### [online marketing](https://blog.12sm.co/topic/online-marketing) | [inbound marketing](https://blog.12sm.co/topic/inbound-marketing) | [Business Advice](https://blog.12sm.co/topic/business-advice) ## [Twitter Tips for Your Business](https://blog.12sm.co/twitter-tips-for-your-business) [![...](https://blog.12sm.co/hubfs/You%20Only%20Have%209%20Lives.%20Use%20them%20wisely..png)](https://blog.12sm.co/twitter-tips-for-your-business) Do you see growing your social media presence as a necessary but DAUNTING task? Maybe you have accounts on Twitter, Instagram, Facebook, SnapChat, LinkedIn, YouTube, Pinterest...and that can be... ###### [Read More](https://blog.12sm.co/twitter-tips-for-your-business) ##### [Business Advice](https://blog.12sm.co/topic/business-advice) ## [Why Your Company Needs to Learn to Say "No"](https://blog.12sm.co/why-your-company-needs-to-learn-to-say-no) [![...](https://blog.12sm.co/hubfs/Blog_Images_2016/saying-no-in-business.png)](https://blog.12sm.co/why-your-company-needs-to-learn-to-say-no) “No.” This is one of the scariest words for any business - especially when that business is just getting off the ground. ###### [Read More](https://blog.12sm.co/why-your-company-needs-to-learn-to-say-no) ## Never Miss a Post. Sign up to get the latest music marketing articles delivered right to your inbox. 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