Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group....
TOPIC: /topic/marketing
As of 2018, 75% of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%!
Read More
Open your phone right now and start scrolling through a social media platform of your choice. I bet within the first 30 seconds, you’re put in front of an ad? Why?
Read More
If you’re reading this blog post right now, I’m going to take a guess: your website traffic looks very similar to this Imperial Walker, and you’re looking to change that!
Well, I can tell you one...
Read More
Before the age of social media, businesses relied on traditional advertising to navigate audiences through the buyer’s journey: billboards, radio, newspaper, media placements, etc. Websites moved...
Read More
Imagine trying to sell face masks before 2020- very few people would’ve gone for the idea. Why would I need a face mask? More specifically, why would I need a “cute” face mask or one with my...
Read More
