As of 2018, 75% of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%!
TOPIC: /topic/social-media
Before the age of social media, businesses relied on traditional advertising to navigate audiences through the buyer’s journey: billboards, radio, newspaper, media placements, etc. Websites moved...
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Well, the Instagram algorithm has changed once again, just as we were beginning to master the last iteration. Curses!
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So this is you:
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We live in an efficiency-seeking world—whether we’re checking email while on hold with the cable company or reading an article during a workout on the elliptical, it’s all about maximizing our daily...
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There’s no doubt it’s hard work to keep up with a long list of social networking sites, not to mention actually post something meaningful. But if you lack an authentic social media voice and fail to...
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