--- title: Blog | 12South Marketing | Nashville, TN | social media description: social media | Contemporary Strategies for Content Marketing --- [![12South Marketing](https://blog.12sm.co/hubfs/12South%20Marketing/brand_items/images/square_logo.png)](http://12sm.co/) [![12South Marketing](https://blog.12sm.co/hubfs/12sm-logo-full.jpg)](http://12sm.co/) Toggle navigation - [Marketing](http://12sm.co/) - [Web Development](http://12sm.co/web-development/) - [Identity](http://12sm.co/identity/) - [Work](http://12sm.co/case-studies/) - [About](http://12sm.co/digital-marketing-nashville/) - [Blog](https://blog.12sm.co/) - [Contact](http://12sm.co/contact/) # Contemporary Strategies for Content Marketing ## TOPIC: /topic/social-media ##### [marketing](https://blog.12sm.co/topic/marketing) | [Instagram](https://blog.12sm.co/topic/instagram) | [social media](https://blog.12sm.co/topic/social-media) ## [The Best \[FREE\] Influencer Search Tools & Strategies](https://blog.12sm.co/best-free-influencer-search-tools-strategies) [![...](https://blog.12sm.co/hubfs/best-free-influencer-search-tools_1280x720.jpg)](https://blog.12sm.co/best-free-influencer-search-tools-strategies) As of 2018, [75%](https://www.chiefmarketer.com/majority-marketers-use-influencers-survey/#:~:text=A%20full%2075%20percent%20of,new%20survey%20from%20the%20ANA.) of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%! ###### [Read More](https://blog.12sm.co/best-free-influencer-search-tools-strategies) ##### [marketing](https://blog.12sm.co/topic/marketing) | [social media](https://blog.12sm.co/topic/social-media) ## [Here's Why You Suck at Social Media Marketing](https://blog.12sm.co/heres-why-you-suck-at-social-media-marketing) [![...](https://blog.12sm.co/hubfs/BLOG%20-%20Why%20You%20Suck%20at%20Social%20Media%20Marketing.webp)](https://blog.12sm.co/heres-why-you-suck-at-social-media-marketing) Before the age of social media, businesses relied on traditional advertising to navigate audiences through the buyer’s journey: billboards, radio, newspaper, media placements, etc. Websites moved... ###### [Read More](https://blog.12sm.co/heres-why-you-suck-at-social-media-marketing) ##### [content](https://blog.12sm.co/topic/content) | [social media](https://blog.12sm.co/topic/social-media) | [online marketing](https://blog.12sm.co/topic/online-marketing) ## [The Dreaded Instagram Algorithm and How to Outsmart It](https://blog.12sm.co/the-dreaded-instagram-algorithm-and-how-to-outsmart-it) [![...](https://blog.12sm.co/hubfs/hello!.png)](https://blog.12sm.co/the-dreaded-instagram-algorithm-and-how-to-outsmart-it) Well, the Instagram algorithm has changed once again, just as we were beginning to master the last iteration. Curses! ###### [Read More](https://blog.12sm.co/the-dreaded-instagram-algorithm-and-how-to-outsmart-it) ##### [social media](https://blog.12sm.co/topic/social-media) ## [5 Mistakes You're Making on Instagram](https://blog.12sm.co/5-mistakes-youre-making-on-instagram) [![...](https://blog.12sm.co/hubfs/Blog_Images/0Y9PMMJPNT.jpg)](https://blog.12sm.co/5-mistakes-youre-making-on-instagram) So this is you: ###### [Read More](https://blog.12sm.co/5-mistakes-youre-making-on-instagram) ##### [social media](https://blog.12sm.co/topic/social-media) ## [The Best Ways to Save Time on Social Media](https://blog.12sm.co/best-ways-save-time-on-social-media) [![...](https://blog.12sm.co/hubfs/Stock_Images_to_Use_for_New_Posts/49H-378683-edited.jpg)](https://blog.12sm.co/best-ways-save-time-on-social-media) We live in an efficiency-seeking world—whether we’re checking email while on hold with the cable company or reading an article during a workout on the elliptical, it’s all about maximizing our daily... ###### [Read More](https://blog.12sm.co/best-ways-save-time-on-social-media) ##### [Instagram](https://blog.12sm.co/topic/instagram) | [social media](https://blog.12sm.co/topic/social-media) | [Linkedin](https://blog.12sm.co/topic/linkedin) ## [Five Ways to Be More Engaging on Social Media](https://blog.12sm.co/five-ways-to-be-more-engaging-on-social-media) [![...](https://blog.12sm.co/hubfs/Stock_Images_to_Use_for_New_Posts/217H-019500-edited.jpg)](https://blog.12sm.co/five-ways-to-be-more-engaging-on-social-media) There’s no doubt it’s hard work to keep up with a long list of social networking sites, not to mention actually post something meaningful. But if you lack an authentic social media voice and fail to... ###### [Read More](https://blog.12sm.co/five-ways-to-be-more-engaging-on-social-media) [More Posts](https://blog.12sm.co/topic/social-media/page/2) ## Never Miss a Post. Sign up to get the latest music marketing articles delivered right to your inbox. [![Get Marketing Tips Straight to Your Inbox](https://no-cache.hubspot.com/cta/default/523316/ae5c2ffb-c4b1-4bd2-81aa-504f6f666347.png)](https://cta-redirect.hubspot.com/cta/redirect/523316/ae5c2ffb-c4b1-4bd2-81aa-504f6f666347) ## Popular Posts © 2015 12South Marketing | [built by 12SM](http://12southmusic.com)