Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group....
One of the most beautiful things about SaaS businesses is their ability to scale, therefore the lifeblood of any SaaS -...
Chances are pretty good that if you’re reading this right now, you’re probably the owner (or person in charge of marketing) of a local business. The last few years have been a rough ride for many...
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As of 2018, 75% of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%!
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Open your phone right now and start scrolling through a social media platform of your choice. I bet within the first 30 seconds, you’re put in front of an ad? Why?
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Your customers are using Google as their search engine of choice in order to find solutions to various problems; I know what you’re thinking--this isn’t news to you.
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