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Branding gets a bad rap. Sometimes, people make the assumption that branding is just a stylish logo and a bunch of...

What is an Inbound Marketing Strategy? [The Inbound Method]

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Do you market a successful brand that is making significant strides, but the website is receiving zero traffic?... and you cannot help but think "what are we doing wrong?!"

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2016 Round Up: New Clients, New Friends, and a Whole New 12SM

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Phew! Where to begin. 2016 was big for us — real big. Out of the 5 years we've been in business, 2016 was by far the most pivotal. In short, we overhauled our business model, hired additional team...

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Simplify Your Life Like an Entrepreneur

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Over a decade ago, I left college with a Bachelor’s Degree in Music. Untested and honestly, quite naive, I spent the next three years using money from designing websites freelance to ineffectively...

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The Complete Digital Marketing Tools Suite [LIST]

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 The digital marketing landscape is always changing. We all know this, right? And if you aren't changing with it, someone is going to do it better. At 12SM, we're always looking for new tools and...

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Why Building Your Own DIY Website Isn’t Always in Your Best Interest

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This is the age of DIY.

From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around...

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How well do you know your Customers?