One of the most beautiful things about SaaS businesses is their ability to scale, therefore the lifeblood of any SaaS - especially a young one - is new users. That sounds great and all, but how do...
TOPIC: /topic/marketing
Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group....
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As of 2018, 75% of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75%!
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Open your phone right now and start scrolling through a social media platform of your choice. I bet within the first 30 seconds, you’re put in front of an ad? Why?
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If you’re reading this blog post right now, I’m going to take a guess: your website traffic looks very similar to this Imperial Walker, and you’re looking to change that!
Well, I can tell you one...
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Before the age of social media, businesses relied on traditional advertising to navigate audiences through the buyer’s journey: billboards, radio, newspaper, media placements, etc. Websites moved...
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