TOPIC: /topic/marketing

The Complete Digital Marketing Tools Suite [LIST]

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 The digital marketing landscape is always changing. We all know this, right? And if you aren't changing with it, someone is going to do it better. At 12SM, we're always looking for new tools and...

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Why Building Your Own DIY Website Isn’t Always in Your Best Interest

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This is the age of DIY.

From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around...

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Using Idea Frames to Create Effective Business Outlines

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 Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)?

I’ll show you how...

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Blogging 101

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Today, we're writing about writing. 

That's right. It's about to get meta. 

Blogging is a central style of content in today's digital marketing world. It's an integral part of most inbound...

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When Is The Time Right For Professional Marketing?

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Marketing is nothing new; it's inherent in business. Some of it involves shouting from the rooftops, some of it promulgates through whispers, and the modern majority of it comes tailored to you...

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11 UI and UX Best Practices to Build a Smarter Website

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Typically, record labels and artist managers don’t have an in-house graphic designer or creative team to handle websites and other visual materials for their artists. Usually, they partner with...

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Is Your Marketing Working For You?