Marketing is nothing new; it's inherent in business. Some of it involves shouting from the rooftops, some of it promulgates through whispers, and the modern majority of it comes tailored to you via...
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Typically, record labels and artist managers don’t have an in-house graphic designer or creative team to handle websites and other visual materials for their artists. Usually, they partner with an...
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Let's just get it out in the open, once and for all.
All successful musicians are drug dealers.
Now before you click that close button and disregard such an outlandishly brash generalization, bear...
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Being music marketers, we are always testing new strategies and discovering what techniques bring the most sales to the musicians and brands we work with.
That's one of the best aspects of this...
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A.k.a. The Do’s and Don’t’s of Music Marketing.
In the 2003 romantic comedy, How to Lose a Guy in Ten Days, Kate Hudson plays a columnist who decides to write a dating “how-to” in reverse. In the...
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Ok. So we’ve discussed the best music marketing strategy for consistently engaging your customers while encouraging active growth: Inbound Marketing in a recent blog, and now we’re going to dig into...
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