--- title: Blog | 12South Marketing | Nashville, TN | music business description: music business | Contemporary Strategies for Content Marketing --- [![12South Marketing](https://blog.12sm.co/hubfs/12South%20Marketing/brand_items/images/square_logo.png)](http://12sm.co/) [![12South Marketing](https://blog.12sm.co/hubfs/12sm-logo-full.jpg)](http://12sm.co/) Toggle navigation - [Marketing](http://12sm.co/) - [Web Development](http://12sm.co/web-development/) - [Identity](http://12sm.co/identity/) - [Work](http://12sm.co/case-studies/) - [About](http://12sm.co/digital-marketing-nashville/) - [Blog](https://blog.12sm.co/) - [Contact](http://12sm.co/contact/) # Contemporary Strategies for Content Marketing ## TOPIC: /topic/music-business ##### [marketing](https://blog.12sm.co/topic/marketing) | [Blog](https://blog.12sm.co/topic/blog) | [music business](https://blog.12sm.co/topic/music-business) ## [Using Idea Frames to Create Effective Business Outlines](https://blog.12sm.co/using-idea-frames-to-create-effective-business-outlines) [![...](https://blog.12sm.co/hubfs/Blog_Images/Blog_Image_pull_82515/wood-light-glass-table-823550-edited.jpg)](https://blog.12sm.co/using-idea-frames-to-create-effective-business-outlines)  Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)? I’ll show you how to... ###### [Read More](https://blog.12sm.co/using-idea-frames-to-create-effective-business-outlines) ##### [music business](https://blog.12sm.co/topic/music-business) ## [The Guide to a Proper EPK](https://blog.12sm.co/guide-to-a-proper-epk) [![...](https://blog.12sm.co/hubfs/Blog_Images_2016/12sm-press-kit-blog.jpg)](https://blog.12sm.co/guide-to-a-proper-epk) > ## ***“Hey, slow it down whataya want from me.”*** When you are representing yourself independently, what is the proper way to approach sending professional information (a.k.a your “artist resume”) to... ###### [Read More](https://blog.12sm.co/guide-to-a-proper-epk) ##### [music business](https://blog.12sm.co/topic/music-business) ## [Has Your Artist's Success Outgrown Your Abilities?](https://blog.12sm.co/has-your-artists-success-outgrown-your-abilities) [![...](https://blog.12sm.co/hubfs/Blog_Images_2016/141H-836703-edited.jpg)](https://blog.12sm.co/has-your-artists-success-outgrown-your-abilities) *"Wait, what? What are you trying to say?"* ###### [Read More](https://blog.12sm.co/has-your-artists-success-outgrown-your-abilities) ##### [music business](https://blog.12sm.co/topic/music-business) ## [The Music Industry in 2016: What We'd Like to See](https://blog.12sm.co/the-music-industry-in-2016-what-wed-like-to-see) [![...](https://blog.12sm.co/hubfs/Blog_Images_2016/268H-128162-edited.jpg)](https://blog.12sm.co/the-music-industry-in-2016-what-wed-like-to-see) **IT'S 2016 PEOPLE** As most people (should) do, we've spent the beginning of the year evaluating the past one and looking toward the future. What worked? What didn't? Why did we make that terrible... ###### [Read More](https://blog.12sm.co/the-music-industry-in-2016-what-wed-like-to-see) ##### [marketing](https://blog.12sm.co/topic/marketing) | [music business](https://blog.12sm.co/topic/music-business) ## [Why Am I Losing My Fan Base?](https://blog.12sm.co/why-am-i-losing-my-fan-base) [![...](https://blog.12sm.co/hubfs/Blog_Images/Stock_Images_to_Use_for_New_Posts/145H-1-280483-edited.jpg)](https://blog.12sm.co/why-am-i-losing-my-fan-base) **A.k.a. The Do’s and Don’t’s of Music Marketing.** In the 2003 romantic comedy, How to Lose a Guy in Ten Days, Kate Hudson plays a columnist who decides to write a dating “how-to” in reverse. In the... ###### [Read More](https://blog.12sm.co/why-am-i-losing-my-fan-base) ##### [marketing](https://blog.12sm.co/topic/marketing) | [music business](https://blog.12sm.co/topic/music-business) ## [The Best New Music Marketing Strategy](https://blog.12sm.co/the-best-new-music-marketing-strategy) [![...](https://blog.12sm.co/hubfs/Blog_Images/Blog_Image_pull_82515/coffee-smartphone-desk-pen-441254-edited.jpg)](https://blog.12sm.co/the-best-new-music-marketing-strategy) So you're marketing a successful artist or band who's killing it live. They rake in at the merch table, but their website is a ghost town and you can't help but wonder "What are we doing wrong?"Let... ###### [Read More](https://blog.12sm.co/the-best-new-music-marketing-strategy) [More Posts](https://blog.12sm.co/topic/music-business/page/2) ## Never Miss a Post. Sign up to get the latest music marketing articles delivered right to your inbox. [![Get Marketing Tips Straight to Your Inbox](https://no-cache.hubspot.com/cta/default/523316/ae5c2ffb-c4b1-4bd2-81aa-504f6f666347.png)](https://cta-redirect.hubspot.com/cta/redirect/523316/ae5c2ffb-c4b1-4bd2-81aa-504f6f666347) ## Popular Posts © 2015 12South Marketing | [built by 12SM](http://12southmusic.com)