11 UI and UX Best Practices to Build a Smarter Website

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Typically, record labels and artist managers don’t have an in-house graphic designer or creative team to handle websites and other visual materials for their artists. Usually, they partner with an...

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Emotional Marketing: Why All Musicians Are Drug Dealers

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Let's just get it out in the open, once and for all.

All successful musicians are drug dealers.

Now before you click that close button and disregard such an outlandishly brash generalization, bear...

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Has Your Artist's Success Outgrown Your Abilities?

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"Wait, what? What are you trying to say?"

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Who Are Your Fans?

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We talk to artists and brands every day and everyone lately has the same question: "Who are my fans?"

And you know us, we can’t just answer that question with assumptions. We need data; we need a...

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The Music Industry in 2016: What We'd Like to See

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IT'S 2016 PEOPLE

As most people (should) do, we've spent the beginning of the year evaluating the past one and looking toward the future. What worked? What didn't? Why did we make that terrible...

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50 Music Marketing Tips

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Being music marketers, we are always testing new strategies and discovering what techniques bring the most sales to the musicians and brands we work with.

That's one of the best aspects of this...

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