The Biggest Music Marketing Mistake You're Making

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Look. We work with music industry professionals all the time, and there is one marketing mistake we consistently see that is wasting serious amounts of revenue and marketing effort. That's bad, and...

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The Album Release Checklist from Michele McLaughlin

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We have had the privilege of working with a fantastic solo piano artist, Michele Mclaughlin, for the past year, and she continues to impress us with her active marketing approach and attention to...

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How to Create Engaging Content: The Best New Music Marketing Strategy Part 3

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Inbound Marketing in the music industry is all about placing appropriate content in the right place at the right time to the right people. Using this comprehensive approach makes your marketing...

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Turn Visitors into Fans: The Best New Music Marketing Strategy Part 2

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Ok. So we’ve discussed the best music marketing strategy for consistently engaging your customers while encouraging active growth: Inbound Marketing in a recent blog, and now we’re going to dig into...

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The Best New Music Marketing Strategy

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So you're marketing a successful artist or band who's killing it live. They rake in at the merch table, but their website is a ghost town and you can't help but wonder "What are we doing wrong?"Let...

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Email Tips for the Music Business

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Email marketing an important aspect of any effective digital marketing campaign these days. The fact is, people buy from email. We’ve worked with a lot of businesses, management teams, and artists...

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