Facebook Ads for Album Releases

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Hello everyone! So 12South has been doing a lot of targeted FB ads for a variety of people lately, and we felt like we should share what has been working for us. Without further ado, our Facebook Ads...

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The Alternative Guide to Indie Booking

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Alright guys. The other day I was casually speaking with Michael Shoup, Creative Director/Founder of 12South Music, and we happened upon a conversation about booking tours I found to be extremely...

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SEO Tips for Beginners

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“Oh, just Google ‘yada-yada-yada’! It’s like the first one.”

While “yada-yada-yada” is likely not the subject of our searches, this phrase is one that has become commonplace. Why is that? Well, you...

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Next Big Sound Talks Music Industry With Big Data

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Next Big Sound just released a blog titled, "2014: The State of the Industry" (so punny). Contrary to the humor present in the title, this blog talks some serious business about the music industry...

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The Power of Websites Over Social Media via Forbes

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We stumbled across a great article by Ewan Spence from Forbes the other day, and we felt like it deserved a shoutout. With all the hype around social media, it's sometimes easy to forget the...

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Project Daybreak Talks Music Business With 12South Marketing

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Hello, hello — Nathan from 12South Marketing here. We moved into a new office space about a year ago, and we're fortunate enough to work in a building that is home to a variety of businesses — one of...

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