Facebook Ads for Album Releases

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Hello everyone! So 12South has been doing a lot of targeted FB ads for a variety of people lately, and we felt like we should share what has been working for us. Without further ado, our Facebook Ads...

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Top Music Marketing Mistakes

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We all know finding the right artist, getting them with a great producer, and finally getting a product you're happy with is just part of the battle. Now you have to market the record, right? Well,...

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Stress Release for Creatives

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Does this sound familiar? It’s 11 P.M. on a Friday. Your friends are out having fun at a bar or en route to some relaxing vacation in the Caribbean. Meanwhile, you’re sitting on the couch munching on...

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Ten Things You'll Understand if You Work in the Music Industry

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If you work in the music industry, you know how crazy of a ride it can be. Here are ten things you'll understand if you're in the music industry.

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Music Marketing Companies: How to Work With the Right People

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You’ve worked hard and gotten yourself involved with a killer band and album – you’ve poured blood, sweat, tears and a small fortune into making it look and sound great. Or maybe you’ve found some...

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The Alternative Guide to Indie Booking

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Alright guys. The other day I was casually speaking with Michael Shoup, Creative Director/Founder of 12South Music, and we happened upon a conversation about booking tours I found to be extremely...

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