---
title: Blog | 12South Marketing | Nashville, TN | Sarah Spencer
description: Sarah Spencer is Creative Director over at 12South Marketing. She's got an eye for design, music, and writing. We really don't know how she manages all that talent.
---

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# Contemporary Strategies for Content Marketing

[![...](https://blog.12sm.co/hubfs/Blog%20-%205%20Top%20SaaS%20Marketing.jpeg)](https://blog.12sm.co/top-saas-marketing-strategies)

## [5 Top SaaS Marketing Strategies for 2021](https://blog.12sm.co/top-saas-marketing-strategies)

One of the most beautiful things about SaaS businesses is their ability to scale, therefore the lifeblood of any SaaS -...

[Read More](https://blog.12sm.co/top-saas-marketing-strategies)

##### [marketing](https://blog.12sm.co/topic/marketing) | [website](https://blog.12sm.co/topic/website)

## [Why Building Your Own DIY Website Isn’t Always in Your Best Interest](https://blog.12sm.co/why-building-your-own-diy-website-isnt-always-in-your-best-interest)

[![...](https://blog.12sm.co/hubfs/12southmusic-Images/diy%20websites-979342-edited.jpeg)](https://blog.12sm.co/why-building-your-own-diy-website-isnt-always-in-your-best-interest)

This is the age of DIY.

From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around the...

###### [Read More](https://blog.12sm.co/why-building-your-own-diy-website-isnt-always-in-your-best-interest)

##### [design](https://blog.12sm.co/topic/design)

## [5 Ways Analytics Help You Make Smart Design Decisions](https://blog.12sm.co/5-ways-analytics-help-you-make-smart-design-decisions)

[![...](https://blog.12sm.co/hubfs/Blog_Images/H5Y00D4OFT.jpg)](https://blog.12sm.co/5-ways-analytics-help-you-make-smart-design-decisions)

You can't design in a vacuum.

You just can’t.

But really, if you do, you wind up with something between a bizarre, boring art-piece and an ineffective website that does nothing for you or your client.

###### [Read More](https://blog.12sm.co/5-ways-analytics-help-you-make-smart-design-decisions)

##### [music marketing](https://blog.12sm.co/topic/music-marketing)

## [Traditional Digital Design vs. Growth-Driven Design](https://blog.12sm.co/digital-design-vs-growth-driven-design)

[![...](https://blog.12sm.co/hubfs/Blog_Images_2016/rose-beautiful-beauty-bloom.jpg)](https://blog.12sm.co/digital-design-vs-growth-driven-design)

If this is the first time you’re hearing about it, “Growth-Driven Design” probably sounds like the biggest mouthful of buzzwordy nonsense.

###### [Read More](https://blog.12sm.co/digital-design-vs-growth-driven-design)

##### [marketing](https://blog.12sm.co/topic/marketing)

## [11 UI and UX Best Practices to Build a Smarter Website](https://blog.12sm.co/ui-and-ux-best-practices-to-build-a-smarter-website)

[![...](https://blog.12sm.co/hubfs/Blog_Images_2016/275H-185112-edited.jpg)](https://blog.12sm.co/ui-and-ux-best-practices-to-build-a-smarter-website)

Typically, record labels and artist managers don’t have an in-house graphic designer or creative team to handle websites and other visual materials for their artists. Usually, they partner with an...

###### [Read More](https://blog.12sm.co/ui-and-ux-best-practices-to-build-a-smarter-website)

##### [circular viralocity](https://blog.12sm.co/topic/circular-viralocity) | [twitter](https://blog.12sm.co/topic/twitter) | [marketing](https://blog.12sm.co/topic/marketing)

## [How to create Viral Content using Circular Viralocity](https://blog.12sm.co/how-to-create-viral-content)

[![...](https://blog.12sm.co/hubfs/Blog_Images/perfect_formula.jpg)](https://blog.12sm.co/how-to-create-viral-content)

You guys.

The other day, I came across the most amazing podcast and I have to share it with you.

It’s all about DIY internet marketing and the golden formula for a phenomenon [Brendon Burchard](http://brendonburchard.com/) has...

###### [Read More](https://blog.12sm.co/how-to-create-viral-content)

[More Posts](https://blog.12sm.co/author/sarah-spencer/page/2)

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## Popular Posts

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