TOPIC: /topic/music-business

Using Idea Frames to Create Effective Business Outlines

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 Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)?

I’ll show you how...

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The Guide to a Proper EPK

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Hey, slow it down whataya want from me.”

When you are representing yourself independently, what is the proper way to approach sending professional information (a.k.a your “artist resume”) to...

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Has Your Artist's Success Outgrown Your Abilities?

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"Wait, what? What are you trying to say?"

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The Music Industry in 2016: What We'd Like to See

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IT'S 2016 PEOPLE

As most people (should) do, we've spent the beginning of the year evaluating the past one and looking toward the future. What worked? What didn't? Why did we make that terrible...

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Why Am I Losing My Fan Base?

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A.k.a. The Do’s and Don’t’s of Music Marketing.

In the 2003 romantic comedy, How to Lose a Guy in Ten Days, Kate Hudson plays a columnist who decides to write a dating “how-to” in reverse. In the...

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The Best New Music Marketing Strategy

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So you're marketing a successful artist or band who's killing it live. They rake in at the merch table, but their website is a ghost town and you can't help but wonder "What are we doing wrong?"...

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How well do you know your Customers?