The Complete Digital Marketing Tools Suite [LIST]

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 The digital marketing landscape is always changing. We all know this, right? And if you aren't changing with it, someone is going to do it better. At 12SM, we're always looking for new tools and...

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Why Building Your Own DIY Website Isn’t Always in Your Best Interest

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This is the age of DIY.

From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around...

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Successful Crowdfunding - An Interview with Ariel Hyatt

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I've had the pleasure of knowing Ariel Hyatt for years, so when she told me she was finally releasing her compendium on Crowdfunding called Crowdstart, I jumped at the opportunity to get the...

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Using Idea Frames to Create Effective Business Outlines

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 Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)?

I’ll show you how...

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Blogging 101

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Today, we're writing about writing. 

That's right. It's about to get meta. 

Blogging is a central style of content in today's digital marketing world. It's an integral part of most inbound...

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12South Marketing Talks Marketing BUZZWORDS

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Buzzwords: Every industry has them, some positive, some over used, some make you laugh and some sound like nails on a chalkboard.  People also have their own buzzwords we either inherited from our...

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