---
title: Next Big Sound Talks Music Industry With Big Data
description: Next Big Sound released a fantastic blog that we had to talk about. Brand and artist partnerships, online activity in the music industry, and more.
---

[Blog | 12South Marketing | Nashville, TN](https://blog.12sm.co)

# [Next Big Sound Talks Music Industry With Big Data](https://blog.12sm.co/next-big-sounds-2014-state-industry-blog)

 Written by [Nathan Phelps](https://blog.12sm.co/author/nathan-phelps) | January 23, 2015

Next Big Sound just released a blog titled, "2014: The State of the Industry" (so punny). Contrary to the humor present in the title, this blog talks some serious business about the music industry using big data gathered through NextBigSound. Next Big Sound talks online activity in the industry, highlights the growing partnership between brands and musicians, and tips their hat to a few artists they think are good candidates for more brand partnerships.

It's well worth the read.

Check it out:

[https://www.nextbigsound.com/industryreport/2014](https://www.nextbigsound.com/industryreport/2014)

 

[View full post](https://blog.12sm.co/next-big-sounds-2014-state-industry-blog)

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